pr and media

Effective B2B tech PR doesn’t shout. It earns trust

We help B2B tech brands show up with gravitas. That means clear messaging, credible spokespeople, and content that turns media into momentum. Whether you’re starting, scaling or shifting perception, we make sure your story sticks.

Media wants stories, not sales pitches

Credible journalists want to break stories, spark debate, and inform their readers.

Here’s what gets a journalist’s attention:

  • Strong angles – tied to real-world trends or tension

  • Hard proof – data, transformation stories, traction
  • Relevance – clear value to their beat and their readers
  • Fast access – quick, useful commentary from people who know their stuff

We act like an extension of the newsroom; anticipating what works, shaping your narrative, and always showing up with something useful.

Strategy starts with the story

We don’t start with a media list. We start with your outcomes and work backwards from there.

We ask:

  • What shift are you trying to make in the market?
  • Who needs to hear from you – and why now?
  • What evidence is going to earn belief, not just attention?
  • Where can we show up that your competitors won’t?

Then we build a joined-up campaign to make it happen:

  • Press office and media opportunities
  • Expert positioning and exec profiling
  • Story creation and message development
  • Market research and original content
  • Media training and prep
  • Campaign measurement and iteration

Our PR & Media Service in action:

We don’t count clippings. We count impact

Rollover the image below to see before and after statistics.

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The buzz Beyond Echo PR generated around our brand re-launch has directly led to a significant increase in leads in the first few weeks, and we’ve seen a notable rise in our domain rating after transitioning to a new URL, thanks to the high-quality backlinks they’ve secured for us.

What sets Beyond Echo apart is their exceptional communication. As a marketer who’s worked with several agencies, it’s rare to find a team so responsive and committed. Their creative PR approach has allowed us to go beyond the traditional press releases. They’ve helped us create a strong content pipeline that positions us as thought leaders within our industry which has filled our Q1 and Q2 content calendar.

Beyond their professionalism and expertise, they are an absolute pleasure to work with, and that’s something we truly value in a PR partner.

Catherine Yorke – Marketing Manager, Finity

Get in touch with us

We’d love to hear from you – whether you have a question, idea, or just want to say hello. Fill out our contact form and we’ll get back to you as soon as possible.