id now

Goal

Raise the profile of German tech firm IDnow in the UK.

Approach

Developed and executed a long-term UK PR strategy focused on thought leadership, executive profiling, and timely media engagement to position IDnow as a leading voice in identity verification across key national and trade outlets.

Results

From a standout UK launch, we’ve consistently positioned IDnow at the forefront of national and international debate around digital identity. This strategic approach is delivering:

  • A regular drumbeat of coverage in tier-one national and specialist trade titles, including interviews, op-eds, and executive profiling
  • Recognition of IDnow’s senior leaders as expert voices on digital identity, age verification, and the evolving crypto market
  • A trusted position within the UK market that has supported business growth and market expansion across Europe

Sample media coverage

Quotes Dark

Working with Beyond Echo on big campaigns and the small day-to-day PR activities is always a pleasure. The team is highly motivated and extremely knowledgeable about the UK media landscape, current topics in B2B tech, and has a realistic understanding of what will and what won’t work in public relations in the UK. The latter point is particularly refreshing for a UK PR agency, where in the past, I have come across agencies that promise everything under the sun and then cannot deliver.

Additionally, the team is always full of new ideas and angles, something that is especially valuable for a PR agency – having their outside look on our industry and the UK media is invaluable to us.

Katherina Riesner – (former) Senior Corporate Communications Manager, IDnow