strategy and planning

You don’t need hype. You need relevance

B2B tech PR isn’t about pushing products. It’s about owning the right conversations in the right places, where your buyers are reading, thinking, and making decisions.

We work with ambitious tech companies to turn complexity into clarity, and clarity into coverage that counts. Whether you’re launching a new SaaS platform, entering a new market, or developing your brand, we build PR strategies that create momentum.

What journalists actually want

The reality: journalists don’t owe you their time. If your pitch reads like marketing copy, it’s getting deleted.

What they do want:

  • News – timely, relevant, and impactful

  • Industry issues – not just product features, but real answers

  • Evidence – case studies, data, real-world outcomes

  • Clarity – zero jargon, clear angles, and fast access to spokespeople

We craft pitches and content that help journalists do their job, which means they keep coming back.

How we plan for impact

Every strategy starts by asking the right questions:

  • What’s the commercial objective?
  • Who are you trying to influence?
  • What industry conversations do you need to be part of?
  • What’s the proof that your product or platform works?

We define your audience, sharpen your messaging, and identify the media that matter, from Tier 1 tech media to specialist verticals.

We then build a campaign plan designed to connect all the dots:

  • Media relations
  • Thought leadership
  • Analyst engagement
  • Customer stories
  • Digital & social PR
  • Events & webinars

Our Strategy and Planning Service in action:

This is PR with purpose. With timing. With traction

Campaign Performance – IDnow

From a standout UK launch, we’ve consistently positioned IDnow at the forefront of national and international debate around digital identity. This strategic approach is delivering:

  • A regular drumbeat of coverage in tier-one national and specialist trade titles, including interviews, op-eds, and executive profiling
  • Recognition of IDnow’s senior leaders as expert voices on digital identity, age verification, and the evolving crypto market
  • A trusted position within the UK market that has supported business growth and market expansion across Europe

Sample media coverage

Quotes Dark

Working with Beyond Echo is always a pleasure. The team is highly motivated and extremely knowledgeable about the UK media landscape, current topics in B2B tech, and has a realistic understanding of what will and what won’t work in public relations in the UK these days. The latter point is particularly refreshing for a UK PR agency, where in the past, I have come across agencies that promise everything under the sun and then cannot deliver.

Additionally, the team is always full of new ideas and angles, something that is especially valuable for a PR agency – having their outside look on our industry and the UK media is invaluable to us.

Katherina Riesner – Former Senior Corporate Communications Manager, IDnow

Get in touch with us

We’d love to hear from you – whether you have a question, idea, or just want to say hello. Fill out our contact form and we’ll get back to you as soon as possible.