social media

Social Media is the frontline of PR

Great social media relationships don’t start when you need reach; they start when you show up with value. Follow the right voices, engage with purpose, build trust in public, and develop B2B tech stories worth sharing.

The stats behind the strategy

96% of journalists

use social media to discover stories and trends [Cision State of the Media, 2025]

40% of consumers expect a brand response within 1 hour

on social [McKinsey Social CX, 2024]

61% of audiences

trust peer voices over brand marketing [ZoomSphere Crisis Containment Study, 2024]

A viral TikTok can cut into revenue by 34% within 24 hours

[ZoomSphere Crisis Tracking, 2024]

With social media, relevance is a race

Trends move in hours, not days. Done right, social media management gives your brand a voice in cultural and industry conversations while they’re still unfolding.

We start with audience dynamics, narrative control, and reputational signals.

Then we ask:

  • Who influences perception in your category — press, customers, creators, critics?
  • What tensions or opportunities already exist in your space?
  • What do you need stakeholders to think, feel, or do differently?
  • What would actually stop them from scrolling?
social

Then we build a joined-up campaign to make it happen:

  • Stakeholder and platform mapping – who holds trust and attention
  • Real-time sentiment and trend analysis
  • Messaging frameworks built for social scrutiny
  • Scroll-stopping content – from infographics to LinkedIn POVs
  • Influencer & expert partnerships – especially in B2B and tech sectors
  • Rapid-response frameworks for controversy or crisis
  • Integrated reporting across earned, owned, and social metrics

Our Social Media Service in action:

Campaign Performance – Green Bean Studios

Quotes Dark

We’ve heard numerous stories about other businesses’ experiences with PR agencies, and we’ve seen firsthand that the quality of some PR services simply doesn’t justify the investment.

We’re regularly approached by other PR firms, but we have no reason to look elsewhere. We fully trust Beyond Echo PR, and the quality of service they provide continues to drive our brand, teams, and founder forward.

Anita Frost – Founder, Green Bean Studios

Get in touch with us

We’d love to hear from you – whether you have a question, idea, or just want to say hello. Fill out our contact form and we’ll get back to you as soon as possible.