Finity set out to become the go-to recruitment fintech ecosystem — uniting payroll, payments, and compliance into one seamless platform.

In a fragmented and risk-averse market, the goal was to establish credibility fast: to prove that payroll technology could not only ensure compliance, but actively drive performance, resilience, and trust across the recruitment supply chain.

Finity needed a launch that would build awareness, spark industry confidence, and give the brand a distinct, human voice in an often technical space.

We created and delivered a multi-channel launch strategy built around Finity’s core brand idea of Financial Unity — showing how people, process, and technology work better when connected.

The campaign combined creative storytelling with data-driven activation to build awareness and authority across every touchpoint:

• Developed a unifying brand narrative around Financial Unity — connecting people, process and technology.
• Commissioned a robust piece of industry research that formed the foundations for long-term, high value content.
• Built credibility through key stakeholder partnerships.
• Developed executive profiles, media commentary and thought leadership to position Finity’s CEO as a leading voice on recruitment and fintech innovation.
• Launched a LinkedIn Newsletter campaign to amplify authority, nurture an opted-in B2B audience, and maintain consistent brand visibility.

This cohesive narrative shifted Finity from a new name to a trusted innovator in recruitment finance.